Norco, one of North America’s most respected manufacturers of mountain bikes, is always looking for innovative ways to bring in new business. For the largest bike show in North America, we developed a 16 page mini-magazine personalized with prospects’ names on the covers. Inside, the prospects found fun and informative articles about the brand and a handy map of the convention floor with Norco’s booth highlighted. The result? Over $200,000 in contracts secured with new accounts.