How do you ensure your prospects visit your trade show booth? Send them an invitation they can’t refuse. We worked with Norco to develop a compelling program that invited prospects to visit a website one month prior to the trade show. The website allowed prospects to indicate if they would be attending the show and if so to select one of three uniquely Canadian gifts. Their choice would be waiting for them at the Norco booth. The campaign was a resounding success. The most popular gift choice? You guessed it – 750 ml of 100 % grade A Canadian Maple syrup in a glass collector bottle.